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Cadbury Dairy Milk Pakistan Launches Valentines Campaign
Cadbury Dairy Milk Pakistan has launched its Valentines campaign on Facebook – “Wrap-a-Love” where users are asked to create their own customized Dairy Milk wrappers for one’s valentine.
The activity involves around 5-6 steps where users can select their own custom message along with designing their own wrapper. Once designed the wrapper can be share with friends, friends can be invited and various custom designed wrappers can be liked in the gallery as well.
The brand is encouraging the users to take part in the activity via the promise of prizes as well.
Check out the Wrap-a-love activity on facebook here.