The Social Catalogue Campaign By IKEA

By on January 13, 2014

In order to create awareness of its new catalogue and get people talking on social media, IKEA Norway came up with a campaign called the ‘Social Catalogue’ where people where asked to share the pictures of their favorite items from the hard copy of the catalogue on social media and get a chance to win the item of their choice.

All one needed to do was to snap a picture of the item from the catalogue and post it to Instagram with the hash tag #IKEACatalogue and the name of the product.

ikea social catalogue 1 ikea social catalogue 2 Enter video ID (eg. 43624160)” wikea social catalogue 3

 

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